Career Evolution in Marketing, the Many Different Paths to Becoming a CMO
Chief Marketing Officer of Stojo, Rico Macaraeg, discusses how your persuasive personality may be an indicator that marketing is the right career path for you. This session with Rico will help students understand what it takes to become a successful CMO, how reposition brands at a corporate level and the best ways to connect with each unique customer. Additionally, during cultural moments, the strongest brands will not be driven by customer perceptions, but by the key pillars of the brand.