Chief Marketing Officer of Stojo, Rico Macaraeg, discusses how your persuasive personality may be an indicator that marketing is the right career path for you. This session with Rico will help students understand what it takes to become a successful CMO, how reposition brands at a corporate level and the best ways to connect with each unique customer. Additionally, during cultural moments, the strongest brands will not be driven by customer perceptions, but by the key pillars of the brand.
How the “King of Contacts”, Domenick Nati used a unique philosophy and unwavering persistence to build his personal brand and grow his talent portfolio.
Building digital influence, social marketing strategies and innovative communications programming is proving more vital with each passing month. Corey Martin shares 20+ years of integrated media experience and a strong foundation in public relations that evolved into thought leadership around both paid and earned influencer strategies, influencer-led public relations, corporate communications, i-commerce (influencer commerce), social-proof marketing, content marketing and creative custom content programming.
The Game of Influence; building corporate and individual brands with riveting content to enhance image and drive monetization with Eric Dahan and Jeff Weber.