Marketing & Branding Strategy (ft. Smash Global)

Have a calling to be part of a professional sporting organization? What about  entertainment and next generation marketing? If so then this is a must listen!


Steve Orosco is a world renowned businessman who has reinvented MMA events: Integrating the class and luxury of boxing, the raw excitement of professional MMA, and the extravagance of a black-tie gala into one can’t-miss event. SMASH GLOBAL is a sports media property that produces extravagant events showcasing professional MMA fighters, creating the most exciting black tie entertainment in the world. Previous SMASH Honorees have included Martial Arts and Action Icons Dolph Lundgren and Steven Seagal, Hollywood Icons Mel Gibson, Mickey Rourke, and Lou Ferrigno, UFC Hall of Famers Ken Shamrock, Tito Ortiz and Chuck “The Iceman” Liddell, Boxing Legends Freddie Roach, James “Lights Out” Toney, Earnie Shavers, and “Sugar” Shane Mosley and Brazilian Jiu-Jitsu Legend Rigan Machado.

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Steve Orosco Executive Profile: 

Steve Orosco, MBA, MSM, is a former Wall Street broker, a professional MMA fighter nad after years in the cage, Steve identified an opportunity to raise the level of class and sophsistication in the sport by creating entertainment events for premium clientele. With an MBA, an MS degree and extensive professional fighting experience, Orosco is uniquely equipped to lead and manage a mixed martial arts (MMA) events organization. “I believe that the sport of MMA has grown so fast in such a short period of time that the crowd hasn’t evolved with it. MMA was built on a “NASCAR” feel and it’s my goal to package the sport for the “Formula One” crowd.” – Steve Orosco 

What You Will Learn:

2:18- Jaret’s Advice on staying healthy

5:22 – Nutritional Health

7:30- Noom: the health and wellness app

8:30 – Starvation diets don’t work

13:20- Marketing your brand

17:09- Social Marketing Advice from Jaret

21:30 – Google Optimization

26:15 – People Crave Experience

30:30 – Sports and Entertainment Post Covid

36:05 – Introducing Steve Orosco

42:20 – What Steve learned from working with Celebrities

51:40 – How Steve’s Car became Iconic

55:40- Branding can make up for loss

57:13 – Pay to play

1:00:15 -Steve’s Networking Tips

1:04:05- The Future of MMA

1:15:30- When is the next Smash Global event?

Jason Dodier & Jaret Grossman
Steve Orosco
Owner of Trend Realty
Entertainment, Marketing
60 minutes